gaz_alfa
11 April 2014 ,  Jakarta

Arcade Jakarta picks up Pond’s and Cornetto digital business

Unilever has awarded the digital account of POND’S Mass and the digital activation of Cornetto’s Taylor Swift RED tour to Arcade in Indonesia. ECD of Arcade Jakarta, Alfa Aphrodita (pictured left) says: “These are exciting times. Unilever is growing and we have happy clients. In our experience that puts us right on track to create even better work from this partnership”.

News_aoi3
9 April 2014 ,  Tokyo

Arcade helps Unilever launch CLEAR in Japan

Arcade created the launch campaign for CLEAR in Japan, featuring film actress Aoi Miyazaki as brand ambassador and star of the campaign across TV, print, outdoor and digital media.

spore_news
31 March 2014 ,  Singapore

Arcade gets a mention in the Straits Times

Our Group CEO Nick Marrett speaks to The Straits Times about Arcade’s part in the growth of Singapore’s marketing and branding sector - ”I’ve been in this industry for 20 years, and it’s pretty exciting to think a Singaporean company could create a campaign for a product launch in North America”.

share a coke
18 March 2014 ,  Jakarta

Arcade Indonesia completed Incubator Project with Coca-Cola Indonesia

The Consumer Interaction Centre of Coca-Cola Indonesia appointed Arcade Indonesia to boost the quality of content creation for Social Media for 3 months. Arcade managed to produce creative content that drove significantly more engagement with Coca-Cola fans and help set a higher creative benchmark for Coca-Cola content creation. After the project was completed, Arcade recruited one creative to sit in the Coca-Cola office to continue producing content that would meet this higher standard.

news_taylorswift
10 March 2014 ,  Singapore

Arcade helps Cornetto get fans closer to Taylor Swift

Arcade developed the campaign and mechanics as part of Taylor Swift’s Red Tour for 5 markets across Southeast Asia; Malaysia, Thailand, Philippines, Malaysia and Singapore. Buy a Cornetto, flip the lid, enter your code and win a wide range of prizes, including the chance to meet Taylor Swift in person – there’s also a chance for you or your favourite band to perform on stage before her.

rexona
6 March 2014 ,  Jakarta

Rexona appoints Arcade to lead digital business in Indonesia

Arcade Jakarta have been appointed to handle everything digital for Unilever’s biggest deodorant brand in Indonesia.

news_futureleaders
1 March 2014 ,  Singapore

Join the Unilever Future Leaders’ League 2014

Unilever’s Future Leaders Programme gathers 70 future leaders from 21 countries in 8 markets, to come together for a taste of the fast-paced world of FMCG. Arcade produced video and social media content .

news_feb17
17 February 2014 ,  Jakarta

Arcade picks up IKEA in Indonesia

Iconic Swedish furniture designer and retailer IKEA has appointed Arcade Jakarta to handle its integrated market launch in Indonesia. Arcade will manage the integrated creative and media launch and the first IKEA megastore will open later this year in Jakarta.

news_feb14
20 January 2014 ,  Singapore

Play Cupid Games this Valentine’s

Arcade launches Cupid Games for Closeup in Nigeria, India and Indonesia. The Cupid Games is an integrated Valentine’s Day campaign that includes film content and a social game (smartphone & SMS) designed to get people closer this Valentine’s. The more you play, the closer you get!

news_jan01
1 January 2014 ,  Jakarta , Singapore , Tokyo

Arcade turns 4 today!

Most children begin to develop greater independence, self-control, and creativity at this age. They are content to play with their toys for longer periods of time, are eager to try new things, and when they get frustrated, are better able to express their emotions. Happy birthday to us!

news_dec17
17 December 2013 ,  Singapore

The rise of the independents

The Independent Agency Network (IAN) has launched in Singapore. Arcade is involved as one of the founding member agencies. We were honoured to have Ad legend Ian Batey launch the concept at a press event this month.

news_dec01
1 December 2013 ,  Jakarta

Arcade invades Indonesia

Arcade officially opens its doors in Jakarta, Indonesia with two new clients to be announced soon.

news_nov05
5 November 2013 ,  Singapore

Diamond Attraction in Brazil

Arcade’s first digital campaign for Closeup launched in Brazil this month, with a wide range of content being released.

news_nov01
1 November 2013 ,  Singapore

Remember Movember

It’s that time of year again, and barbers from we Need a Hero (WNAH) are setting up shop in our agency to get everyone’s whiskers primed for an epic month of fashionable facial features.

news_oct17
17 October 2013 ,  Singapore

Nothing to Hide in Thailand

To launch CLEAR’s new positioning ‘Nothing to Hide’, Arcade created an integrated campaign that includes branded content, an innovative mobile app and a social media competition. The campaign will run in Vietnam, Thailand, Indonesia, India, United Arabs Emirate, Bahrain, Oman and Argentina in 2013.

_
12 October 2013 ,  Singapore

The Freshman launches with a bang

The campaign launched online and on TV in Singapore, with almost 1 million total views to date on YouTube.

news_oct11
11 October 2013 ,  Singapore

From fresh men to fresh fish

Arcade’s appointment for the opening of iconic Japanese sushi house, Sushi Dai, has got everyone’s mouths watering. Sushi Dai is legendary among Japanese foodies and plans to open its first outlet in Singapore soon. Arcade will handle the opening campaign and online presence.

spikes
27 September 2013 ,  Singapore

Arcade at the Spikes

Arcade helped host an epic party at this year’s Spikes festival in Singapore, along with Campaign Brief Asia, Song Zu and The Sweet Shop.

closeup
5 September 2013 ,  Singapore

Arcade launches close-up.com

The website serves as an online ‘concept store’ for the toothpaste brand Closeup, hosting everything from campaigns to branded content.

freshman
3 September 2013 ,  Singapore

The CLEAR Freshman arrives

Arcade announces the re-launch of the entire CLEAR Men range of shampoos with the CLEAR Freshman.

mas
1 September 2013 ,  Singapore

Arcade’s work recognised as best in class

Malaysia Air’s YouTube channel designed and developed by Arcade, was recognised by Campaign as one of three examples of the most effective use of YouTube in the region.

harada
27 August 2013 ,  Singapore

Arcade partners with top Japanese adman

The new Singapore-based consultancy is a joint venture between Arcade and Hiroshi Harada, formerly Dentsu’s top ranking man in Asia.

ftif
17 August 2013 ,  Singapore

Frankly, this is Fantastic!

Our latest social campaign for Frank gives people the opportunity to be heard in a novel way. The idea: Tag what you love with #FTIF, and you could win it.

clear_yt
12 August 2013 ,  all

CLEAR launches YouTube channel

Arcade helps CLEAR launch its YouTube channel, as the brand recognises the need for a dedicated channel as the demand for video content increases.

frank
5 August 2013 ,  Singapore

OCBC appoints Arcade for FRANK

OCBC had appointed Arcade as its creative agency of record for, FRANK. Arcade’s responsibilities will include digital social and advertising.

snow_moa
27 July 2013 ,  Singapore

What’s behind that killer smile?

Arcade brought the brand’s most recent innovation to life as a film, showing the power of Blue Light Technology in an engaging, credible way.

android
14 June 2013 ,  Singapore

Android Nation extends to India and beyond

Building on the success of Arcade’s iconic Android Nation concept stores in Indonesia, Google will work with Spice Global to open stores across India later this year, in addition to rebranding 50 of its existing Hotspot shops to accelerate the rollout. They also intend to bring Android Nation to the Middle East, Thailand, Malaysia, Africa and South America.

adtech
5 June 2013 ,  all

Balls to play – Arcade talks at Ad:Tech

Arcade spoke at the Ad:Tech conference in Singapore. The Arcadians spoke about their experience in creative experimentation and finding new commercial applications for agencies through creative storytelling. Ad:Tech is known as ‘the leading digital media event for marketing and technology professionals’.

moodmakr
3 June 2013 ,  Singapore

Arcade makes Moodmakr available to the public

Moodmakr, the content platform conceived and developed by Arcade, was made available to the public this month, with exclusive prizes from Scoot.

supernanny
30 May 2013 ,  Singapore

Arcade hangs out with Madonna’s nanny

Arcade produced a Google+ Hangout-on-Air and cook-along for Angela Jacobsen, OzSuperNanny, author, and nanny to the stars. Angela was demonstrating recipes from her new book ‘Baby Food’ and fielded a Q&A from mothers around the world.

moodmakr_beta
17 May 2013 ,  Singapore

Arcade launches Moodmakr BETA

Arcade launched its the Beta version of Moodmakr, with a social media campaign, fantastic prizes and an on-ground event, right in the Orchard Road, Singapore’s most popular shopping destination.

cu_aor
23 March 2013 ,  Singapore

Arcade gets Closeup. Around the World

Unilever awards Arcade the global digital duties for Closeup, which is present in 45 markets worldwide. Closeup is Unilever’s leading youth-orientated oral care brand. We’re excited to be part of Closeup’s efforts to give youths around the world the confidence to get closer – close enough to kiss!

badger
16 February 2013 ,  Singapore

Badger Arcade

This month sees the launch of Buddy the Badger, mascot for The National Cancer Centre. The badger chosen for its tenacity and never-give-up spirit is the perfect symbol for the fight against cancer.</h6>

lickandclick
12 February 2013 ,  Singapore

Arcade makes a fun ride… more fun!

Cornetto is all about the fun ride, with a great ending. We invited Cornetto fans to share their journeys on Instagram with Cornetto’s Click & Lick. Cornetto rewarded the fan with the most eye-catching post an ending that is truly sweet.

undertaking
18 January 2013 ,  Singapore

A Production Nightmare

We are delighted to have Dana Offenbach on board to produce our feature film, ‘The Undertaking’. We couldn’t have asked for a more passionate, experienced, committed and all round delightful person to run this project, than this talented, award-winning Producer.

3yo
1 January 2013 ,  Singapore

Arcade turns 3!

We’re celebrating three years of Arcade awesomeness this month, having opened our doors on 1st January in 2010. Time certainly does fly when you’re having fun!

Top