If our clients invest in our ideas, then we should too. That's why we create intellectual properties and turn them into commercial entities The Ventures arm of Arcade empowers us to experiment freely with new ideas, techniques and technology beyond the normal scope of any agency. The learnings we gain from those projects feed back into the work we do for our clients – kind of like an R&D department. It's an entrepreneurial ecosystem that keeps pushing the boundaries of creativity for all and sundry. We have an eclectic group of shareholders designed specifically for this purpose. They consist of financiers and entrepreneurs. Our in-house projects include a crowd-funded feature film, mobile apps, global media events and social listening tools.