Android Nation
Google commissioned Arcade to create the world's first Android concept store for Erafone in Jakarta, Indonesia.
Android Nation is an immersive concept store that introduces visitors to the world of Android. A world first, Arcade created this innovative retail experience in collaboration with Google for Erafone, Indonesia's leading electronics retailer.
Arcade created a disruptive experience as fun and innovative as the brand itself - a warm, welcoming environment - something never seen before in a category known for minimalist showrooms and generic product displays.
Androidified robots - complete with batik patterned clothing - take customers on a journey through which they get to learn about Android, find their Android and Androidify themselves. The brand story is critical to the in-store experience and the modular design ensures the complete brand experience can be replicated in any retail space, big or small.
To tell the story most effectively, Arcade designed every aspect of the store and supervised production from the ground up - from the striking Android facade to the in-store experience which includes social seating areas, take-home playing cards and an interactive 'apps cafe' with free wi-fi for downloading the latest apps from the Google Play store.
Arcade created a disruptive experience as fun and innovative as the brand itself - a warm, welcoming environment - something never seen before in a category known for minimalist showrooms and generic product displays.
Androidified robots - complete with batik patterned clothing - take customers on a journey through which they get to learn about Android, find their Android and Androidify themselves. The brand story is critical to the in-store experience and the modular design ensures the complete brand experience can be replicated in any retail space, big or small.
To tell the story most effectively, Arcade designed every aspect of the store and supervised production from the ground up - from the striking Android facade to the in-store experience which includes social seating areas, take-home playing cards and an interactive 'apps cafe' with free wi-fi for downloading the latest apps from the Google Play store.
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