Kumo
Kumo is a social media research tool commissioned by Nintendo.
Kumo is a desktop application that searches the Internet for conversations about specific topics (like "Nintendo Wii') and displays the most important words in those conversations in a simple and intuitive way. Built on the open source development platform Processing, this tool allows us to 'see' conversations happening in real-time. Kumo is able to track topics within specific markets, in most languages. Recently, Arcade successfully conducted research for two global brands in multiple markets:
1) A comparative study for Nintendo in Singapore.
2) Market research for Toyota in India, Thailand, Singapore and Indonesia. Once again, Kumo delivered excellent insights across the board - including comparative studies on Toyota and their key competitors in each market.
2) Market research for Toyota in India, Thailand, Singapore and Indonesia. Once again, Kumo delivered excellent insights across the board - including comparative studies on Toyota and their key competitors in each market.
CLEAR Facebook
The global Facebook fanpage for CLEAR shampoo