Lux Global Product Launch
Arcade has produced a new global campaign for Lux Body Wash, shot in Beijing with the famous Chinese actor, Shu Qi.
The spot highlights a new Body Wash line with fragrances that last long after you've showered. The film was directed by Rad-ish through Gang Films with music by Sound Cell.
CLEAR N.America
The launch campaign for CLEAR Shampoo in North America
Motions The brand launch for beauty brand Motions in South Africa
mio Stadium
Celebrating football's ability to stop a nation