Motions Product Launch
Arcade launched beauty brand Motions in South Africa with a high energy film. Original score was brilliantly written and composed by Songzu.
Arcade created a toe tapping TVC-aired November 14-set in a hair salon to the funky American inspired beats and catchy rap rhymes written and composed by SongZu. The TVC featured celebrity hairstylist Ursula and several models sporting Hollywood hairstyles, proving that anyone, anywhere can look like a star everyday when using Motions hair relaxer.
CLEAR N.America
The launch campaign for CLEAR Shampoo in North America
Lux body wash A global campaign for Lux body wash
mio Stadium
Celebrating football's ability to stop a nation